Step by step instructions to get clients for Your E-Commerce Business?

SunArc Technologies
5 min readJul 13, 2021

Most people think that only building an E-Commerce store can make them millionaires. But that is not true. After developing E-Store people sit and wait for the sales and this is the major mistake they make. Every business needs fuel to run fast and perform better. In this E-Commerce business, implementation of the right design, marketing and sales strategies work as their fuel. That means the wrong strategy may stop your business or push you to the wrong track.

We received hundreds of queries daily from different e-commerce businesses that we are getting traffic but visitors are not converting? We are not getting traffic and sales? How to generate sales? We have tried everything and invested a lot of money but no results.

So as an E-commerce owner, if you are on the same page then this blog is for you.

Hi, We are SunArc. Providing excellent E-Commerce Development services to create wonderful Online Stores and Marketing services to make your online store attention-grabbing and striking for your customers.

As competition is too tough, everyone is moving online and customers are also very smart. Before buying a single pencil they compare from different sites, see reviews, prices, features, other benefits such as free shipping, return or exchange, discount etc.

Every E-Commerce store is trying to find ways to attract customers that would add value to their business.

At this moment, Every big or small change can affect your business directly either positively or negatively.

So today, we are going to share some secrets with you to make your business better than your competitors and Step by step instructions to get clients for your E-Commerce Business:

  1. Catch your customers’ eyes to land them on your E-store and make their purchase by seamless user experience — nowadays building an eCommerce store is the easiest thing that everyone can do if they have the technical knowledge or not. You can do that by selecting your favourite theme, as everything is ready in front of you you just need to add content or images and a little bit of improvement can make your site market-ready. But a market-ready site is not enough. You need to focus on its user experience and your site should have that magic to attract customers’ attention. If your website is looking good but not user friendly then, in the end, you may get a high bounce rate, your products are good, customers like your products but due to a bad user experience they don’t buy your products. This is why a seamless user experience is equally important as it looks.

Here are some UI/UX design trends you should know to lead your business/brand:

-> Simplified registration and signing in became one of the latest UX trends.

-> Unique 2D illustrations are in trend now.

-> As minimalism and simple web design are more trendy now, designers tend to use pastel colours in their works.

-> The web design should be convenient for cross platforms.

-> Fonts combination is part of the design and these days experiments with fonts became one of the remarkable UI design trends.

-> 3D elements are becoming more popular in UI design trends & implementing successfully by businesses.

Source — Unsplash

2. Know the preference of your audience: knowing your audience preferences is the basic thing that you can’t ignore. We all know that trends vary from country to country and of course, your audience’ tastes vary according to trends. Show the latest trending products first and arrange them according to different categories this may be helpful to your customers to get their prefered products. Always follow the trend because customer choices move within a minute and as a seller, you need to take care of their choices. However, you can only satisfy your customer’s needs if you get to understand them to an extent that you can anticipate their needs and deliver beyond their expectations. So here are some tips to understand your customers’ preferences:

-> Invest in customer research

-> A customer satisfaction survey would be a better option so measure customer satisfaction regularly

-> Create a more robust buyers persona ( analytics can help you with that)

-> Connect directly with your customers- be consistent in customer communication

-> Ask customers feedback

Source — Unsplash

3. Providing complete details is essential: Most people think that only a product picture can make your customers. Product pictures can attract your customers but it’s hard to convert them. The product description is essential to help them to click on the “check out button”. Include complete details such as price, product features, delivery, specifications and discount. These things will make them understand your product’s uses and help them to take a step forward.

4. Improve retention and customer loyalty for the future — no matter if you are selling products or services your customers always look for something additional if you are selling services then they want a trial. If you are selling products then they want free shipping, easy return, discounts, offers, deals and more. Here is an advantage for you to make your loyal customers and get new customers. A few reviews have shown that when free delivery is offered, clients are more likely to spend more on a similar item — basically in light of the boost. This implies that while you might be tolerating a lower benefit for the main thing they buy, they will proceed to buy a significant number of your items at the maximum.

These were some tips that every E-Commerce Business can implement. Now you know how to get customers for your eCommerce business.

If you don’t have an online store yet or you need any help to implement new strategies for your exciting business then we are always here to help.

Hear your customers’ voices and grow your business by making them happy.

--

--

SunArc Technologies

SunArc Technologies, the Leading Software Development Company is providing end-to-end IT services & solutions in multiple industries and domains.